This thing looks kind of like a "snuggie" but doesn't go under that patented name. Instead, it's called the "Sleeve Fleece" and is basically just a simple long robe thing made out of that single-ply faux-fleece fabric. It is made of the same fabric as the "Sonic Spin Fleece" seen on UK Housewares page 3. (The company obviously just bought bolts of this simple red faux-fleece & started turning out items. It's a kids robe, but it looks big-ish on whoever this is here, so it may fit other sizes. It's available at characterworld.uk.com for about 9.99 pound in 2013.