Did you know Chuck E Cheese is 40 years old in 2017?
That's a lot of history with pizza & arcade games!
For this big number celebration, CEC is of course, doing lots of shows and ads and things to get people to come in and celebrate with them. And, as is the usual for them, they ALWAYS make sure Sonic is in the picture too! It seems like no-matter what's on their screen, they've got a Sonic game in the background--and remember: everything is shot very deliberatly for productions like this. It's no accident they keep featuring his fun, popular arcade games. You can spot it above the puppet dog in the top photo & another taking up half the screen in the Chuck E. Live below it.

Want to watch what they're up to? You can see the history of Chuck E Cheese with the video at Chuck E History 1977-2017 & the Chuck E Live Video too. Screen caps & videos contributed by Crystal SonicFan
Most or all of these in-house shows/ads are shot at a specific Chuck E Cheese location in Plano Texas. It may be a flagship facility, or a 'test' facility. It got Sonic Blast Ball first, as well as "The Ticket Blaster Booth". Special stores such as this are used for restaurants, arcades & everything else pretty much to try out new ideas with the public before going nation/world wide if it is a success. So, it is extra good/actually means something that they keep so much Sonic stuff here, because it is an important location.