Here's a cute plush doll keychain!
Look familiar? It should, it's a down-sized version of the Hello Kitty Sanrio & Sonic crossover 'costume doll' that was a Toy Fair exclusive. This time, the keychain is the exclusive for the New York Comic Con 2016 (the full-size doll was for the California one) The costume is made from the same gold shiny fabric, but this time the eyes & nose are embroidered, the bow is flat & the shoe details are embroidery as well.

Here's how the two compare!
Since it's Sanrio doing the plush work, it stacks up very well against the original, despite the tiny size. They didn't miss a detail, and the proportions/costume all still work really well. The paper tag is an uneven rectangle with art of the other Sanrio characters all dressed as Sonic characters.
Being an exclusive, this is sure to be rare & really collectible. It's cute! Photo & owned by All-Star Warriors

Photo & owned by All-Star Warriors