Is this the first official crossover Sonic plush?
It's Hello Kitty dressed up in a Sonic outfit! Sanrio & Sega are apparently doing some sort of cross over promotion to make this cute doll. Hello Kitty has on little Sonic gloves, outfit with shoes & hood with spikes & ears. Her bow still sits on one side of the head. You can see her whiskers going under the hood. As with all Hello Kitty items, this one will be somewhat pricey at retail, it should be $40.
You'll be able to find her at Sega amusement parks in Japan starting in late July. After that, they say that this plush will be available worldwide starting next summer 2013. Does that mean she'll be win-able there? How do they plan to distribute world wide? Hopefully more details appear about how to get this.