Tips & Tricks is a magazine dedicated to cheats, codes and secrets rather than real news or articles. To celebrate 15 years of Sonic, they had a huge section, and dedicated their cover. 

In the galalry, you can see an interior page from the article, which makes it into SonicGear because it was really giant. The whole feature is laid out in this manner, with blurbs, codes or instructions, as well as a photo of the game cover. The mini-article talks about how Sonic has entertained everyone for 15 years.
To the right, you can see the back cover of the magazine is devoted to a rather poor ad for the Toy Island action figures.

Sonic X The Battle Continues !!

It's learning time!
Why is this a "Bad Ad"? Several reasons. First, what are these? It isn't obvious that they're action figures. They could be statues. 

Next, where do you get them? How much are they? Is there a web site? A phone number? Do they come with accessories? Are they available right now? Can you get it if you're not in the USA?
NONE of these questions are answered. How are people supposed to buy these or learn more? Who knows! Just throw a photo onto anything we see and hope for the best! And not even a very good photo, at that. The Sonic figure is OBVIOUSLY meant to be viewed from a high angle, to imitate the Sonic X stock art upon which it was designed.