This is a little short comic strip from Weekly Shonen Magazine, a Japanese magazine. This mini strip is about a failing gag-cartoonist.
Here, he is trying to win a Sonic plush out of this UFO catcher machine. A friend (with a bandaid in his hair) is watching, and they have a somewhat large conversation as he attempts (and does not succeede) in winning the plush. Note: there is also a Tails in the machine. 

In the gallary is a panel from an upcoming mini-comic "Sonic World Adventure ".
Obviously this will be based around Sonic Unleashed which has that really strange 'werewolf' type form in it, which you see here. This is rather mutant and strange but...it looks like it does in the game, so nothing can really be said.
Want to collect this? It will appear in Dengeki Nintendo DS magazine.on September 9th, 2008. If anyone collects this, and it's a short strip, images will appear here, possibly with translations.