Misleading article title time! Yes, it does say "Sonic - More Popular Than Sex" (smudge is a print error on the item) but what it means is...that Sonic 2 out-sold Madonna's (contraversial at the time) SexBook in Britain. It goes on to mention STC, Sonic clothing, one of the cartoons, & music. It says that several celebrities at the time are getting into video games such as Ice Cube (rapper), Michael Jackson, Andre Agassi (tennis), Jean Paul Gautlier (fashion, oddly enough) & House of Pain (Which, HOP did mention Sega in their 1 hit "Jump Around") Because this was the era where people were confused that video games weren't just a tiny fad to last a year or so as kiddy toys and then vanish. The picture here is the cover of a different magazine "I-D" which didn't normally cover games.