Here is an 'insider magazine' scan.
This is called "Chuck E Focus", and is a news letter made specifically for circulation only within Chuck E Cheese employees. It lets people know about upcoming promotions. In this case, it's their deal with 4 Kids TV, the group that brought Sonic X (and other shows) over from Japan. It writes about the Robots (the cg movie) tray liners (bottom right) & the booklet (seen left) that's a give-away to kids ad they're leaving the arcade. It's got Sonic with the X show logo front and center to help promote. It's an activity book (so, maybe there were Sonic activities inside? Like mazes or coloring art?) & the bottom text has the agreement of "4kids will show more Chuck E Cheese ads, so CEC will distribute books", so it was a type of trade. It is interesting to learn about in-industry things like this.