Tie-in toys!
If a movie is popular enough, or if someone hopes it is, there's usually toys set up for it well ahead of time. As you know, toy manufacture takes quite a long time from concept to actually being able to buy it. So, when something's in early planning or not even close to done...the toys are being worked on.

This is the "Sonic Movie Spin Dash Sonic". It doesn't call itself a 'playset' because it kind of isn't. Rather, it's a rolling toy, launcher and target. You hold the gray handle, mount the blue ring on the launcher, then pull the yellow ripcord to send it spinning forward. The aim is to get it up the ramp and knock into the generic government airplane/drone/Robotnic gizmo thing in the gold ring and launch a bit into the air. (It's a ramp)
But look at the actual toy....it's still that "Hated Blue Hairy Gremlin" that got the internet so fired up they spent many millions changing it away. Sure, the box art is all updated to the more 'socially acceptible' version, but it was far too late to change the mold so...kids will be in for a surprise if they get this and inspect the figure. Price and retail location will be updated, this is expected to 'launch' (maybe literally) along side the movie in Feb. 2020.