These are prizes for the Mario & Sonic Winter Olympics contest. Sega Europe is giving away special display snowboards and messenger-style bags to promote the release of the game. The USA had a similar contest, however its prizes were generic (a bag, a TV, neither of which had anything to do with the game itself) The snowboard has Mario skiing, the logo, and Sonic on a snowboard. The other side features many of the colorful icons from the game. In this instance, the bag is generic, and not Sonic-related. It is a separate runner-up prize.