Sort of a standee.
This is a German cardboard promotional item. A 'standee' is usually a life size (or big) cardboard cut out that is free-standing to advertise something. In this case, it seems likely to be a counter-top item maybe 24 inches high tops, or so. It has running movie-Sonic in a ring, but he's die-cut out so you can see through it and it looks more dynamic. It's got the movie logo at the bottom with "Ab 13, Februar, Hier Im Kino", so it's a bit of an announcement for when you can see it.