Usually ads or webpages don't count as virtual items.
This Macy's one makes an exception because of the unusual nature of the item (a parade float balloon) and how much they featured Sonic in it/on it when Macy's usually has nothing at all to do with Sonic. This is a screen capture of their website/ad area for the Thanksgiving Day parade, made to look like little icons from it are floating up out of the screen. You can spot their special stars that appear every year, the sock monkey and that ancient clown thing that always shows up in the parade. But, despite having lots of other famous characters, you see Sonic in the ad, and also as a floating icon thing.