This is a slightly themed box of Crayola colored pencils. Sega sponsored a contest which could be entered via buying pencil packs such as these. It only contains 1 special Sonic pencil (the yellow one) the rest are normal. The contest is unsually complex, in that you have to sharpen the yellow pencil some, to see if it's a winner. The winning pencils are tipped with yellow 'lead' but once you sharpen that away, either red, green or blue lead will be exposed instead, indicating that it wins 1st 2nd or 3rd prize type. There were over 500 prizes with Genesis systems and hundreds of Sega games. The title is a bit odd/early style as well "Win Sega Instantly" (seems to imply win the company, or that Sega is an item) The contest was held in 1995, and you had to actually mail away the winning pencil with your address to claim the prize.